20+ years digital experience

what i do:


Strategy consulting

helping my clients decide what to do online and how.


leading workshops & brainstorming sessions to squeeze as many ideas out of everyone as possible.

UX design

turning ideas into an organised structure, page sketches & detailed diagrams, or wireframes.

UI design

transforming UX into aesthetically pleasing, communicative & functional screens, ready to be turned into HTML & CSS.

Design management

coordinating communication between client & team members, presenting results & keeping track of the design process.


Audi, BP, Bertelsmann, TUI, Gruner & Jahr, Springer Verlag, Nestle, Mercedes-Benz, RTL, SAP, eurohypo, telekom, Red Bull Media




I’m an Interactive Creative Director with 20+ years of experience in the digital design field. I have directed design teams and worked with a wide range of clients in the automotive, beauty, food & beverage, entertainment and technology industries. My skills range from art and creative direction, interaction and visual design, creating print graphics, branding and animation/video production.

I’ve lived and worked in the last 10 years in Hamburg/Ger. and London/U.K.

Over the past few years I’ve worked with leading interactive agencies including razorfish, SinnerSchrader AG, Proximity BBDO, razorfish/neue digitale

I’ve developed projects for prestigious clients including Audi, BP, Bertelsmann, TUI, Gruner & Jahr, Springer Verlag, Nestle, Mercedes-Benz, RTL, SAP, eurohypo, telekom

In my free time, when I’m not working on projects, I pursue my life long love for music & photography.


international branding, design management, ux/ui design, concept & design, ipTV, e-commerce,



Freelance Art/Creative Director
Various Agencies / Startups

Design industry
2004 – Present
Analyze current needs, working closely with clients and design teams, develop concepts, print, UI/UX design, visual interface designs, videos and animations for interactive applications.

Agencies include:
proximity BBDO, spotmedia, SNS Consulting, SinnerSchrader, Brink & Martens, gürtlerbachmann, rio-nord, neteye, sapient, Neue Digitale razorfish, razorfish, foryouandyourcustomers

Clients include:
Audi, Allianz, BP, Burlington, Greenpeace, Tchibo, SAP, Falke, Nestle, GL-Group, Lerros, Tier TV, die Zeit, e-wie-einfach, eurohypo, TUI, G&J, telekom, O2, Mercedes-Benz, innogy, Red Bull


Adjunct Professor
Institute of Design/Hamburg

Educational Institution; Higher Education industry
2006 –  2008
Taught interface design / online strategy classes (development of digital brands / interactive story telling).


Creative Director
SinnerSchrader AG/Hamburg

Design industry / e-commerce
2001 – 2004
Directed teams as a Creative Director. Responsible for conceptualization, visual design and occasionally information architecture. Worked closely with account directors and producers to maintain quality of all design deliverables and presented team ideas to the client.
Clients included Mercedes-Benz, HLX / TuiFly, europcar, comdirect, Tchibo


Creative Director
RedAnt Media/Hamburg

Design industry
Developed architecture, visual designs and animated features for Bertelsmann and Grohe International websites. New Business: Vivanco
Clients included Bertelsmann AG, Grohe international, Vivanco


Senior Designer

Design industry
Directed project teams as a Senior Designer, creating the information architecture and visual design of projects, and collaborated with the New Business Department to develop proposals.
Clients included BP, NatWest Bank


Senior Designer

Design industry
1998 – 2000
Directed project teams as a Senior Designer, creating the visual design of projects and development of digital brands.
Clients included RTL, Audi, HypoVereinsbank, dock11 (virgin), Springer Verlag


Art Director / Designer

Design industry
1990 – 1998
worked as graphic designer with corporate identity, print and interactive projects.


University of Applied Sciences and Arts /

Fachhochschule Dortmund

Master of Arts / Diplom Kommunikationsdesigner
1994– 1998